Pizza maker in upbeat mood
 
Saturday May 9, 2009
Pizza maker in upbeat mood
By LEE KIAN SEONG


Venice Franchise Holdings Sdn Bhd (Venice Franchise), the master franchise holder for Canadian 2 For 1 Pizza in Malaysia, plans to be aggressive in promoting the brand and expanding its operations going forward, having been relatively quiet in the last five years.

It aims to have 30 outlets in four years through a 芒鈧搒ub-franchise芒鈧?model and reach out to consumers outside the Klang Valley for the first time.

The pizza maker currently operates six stores in Malaysia.


John Chrysostom Billing Warkey ... We aim to open 24 outlets in four years and part of them will be done through our sub-franchise model.

芒鈧揥e aim to open 24 outlets in four years and part of them will be done through our sub-franchise model,芒鈧?says John Chrysostom Billing Warkey, the sales and marketing head of Venice Franchise.

芒鈧揥e are in the midst of designing our sub-franchise model and expect to finalise it in four to five months,芒鈧?he tells StarBizWeek in an interview.

Billing Warkey says the company will make some 芒鈧搉oise芒鈧?in the market this year with more advertising activities in order to heighten the brand芒鈧劉s presence.

The company spent about 8% of sales revenue for advertising and promotion activities last year and plans to spend up to 10% this year.

An online order service is also scheduled to be launched in the next six months.

On the sub-franchise model, he says the company has received a lot of enquiries and will talk to potential franchisees once it has developed a complete model.

The investment outlay for an outlet is between RM300,000 and RM400,000.

According to Billing Warkey, the company plans to be more 芒鈧揻lexible芒鈧?under the sub-franchise model. A key strategy its expansion plans is providing value-for-money products.

芒鈧揥e conduct a buy-one-free-one concept for our customers either for delivery or dine-in purchase and our outlet manager checks the pizzas before serving as a way to control our quality,芒鈧?he says.

He adds that the company introduces two new products every eight to 10 weeks. Its target customers are those between 18 and 35 years old and working adults.

The company芒鈧劉s delivery business contributed 80% to total sales last year and it currently holds about 7% to 10% of the market share for pizza delivery in the Klang Valley, according to Billing Warkey.

 
 
Pizza maker in upbeat mood
 
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